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Mobile Web Design: A Few Considerations you can’t Afford to Ignore

- March 24, 2012 - by , in Blog, Mobile Tips and Hints, mobile web, mobile web design, with no comments -

There is no looking back now. The mobile and Internet have become inseparable companions. With more and more people turning to their mobile devices for a browsing experience, it looks like the rule of the computer is drawing to an end. For business owners this means mobile web design has to become an integral aspect of their marketing campaign. Whether now or sometime in the immediate future you have to sit down and think about how your website will function in the mobile world. This holds true whether you are designing a content rich website, a static mobile site, or an interactive mobile app.

Here are some important factors you must take into account when designing a mobile website. They are, in fact, integral to the success of your mini site. For this reason these practices must hold a place of importance in web design for mobile phones.

Ask yourself – “Why Do I Need a Mobile Website”?

There are three reasons why businesses transition to a mini version of their traditional website.

  1. They’re launching a brand new site and incorporating both a desktop as well as mobile version of it.
  2. They’re redesigning their existing website and looking to make its mobile version as well.
  3. They want to add a mobile version to their existing website without changing the latter in anyway.

Understanding the reason driving the change will help you identify the unique requirements of each circumstance. This, in turn, is informative in that you can determine what the best way forward is.

Examine Past Data before you Move Ahead

Most mobile web design projects stem from the need to redesign an existing website or to add a mobile site in addition to an existing one. If a business has been using Google Analytics or any other metric tracking software to understand the activity on their website, the data should be studied before another design project is commissioned. This information is valuable and contributes towards your understanding of how visitors are accessing your website (the device/browser they are using) and their behavior once they are on it. It also comes in handy during the development, testing, and launch phase of the mini website.

Consider Responsive Web Design for Mobile Phones

Every year new mobile devices are being released into the market. Instead of simply checking your mobile site in just a few chosen web browsers, optimizing it so it’s compatible with a wide variety of mobile as well as desk top browsers makes for a better business decision. Each mobile device has its own supported technology, screen resolution, and user-base. By using forward thinking technology like CSS3, HTML5, and web fonts, it’s possible to simultaneously design a desktop and mobile web site experience for users; a site that adapts to any device they may use to view it.

Have a Single Column Layout

In mobile web design, a single column structure is a preferred layout for two reasons. First, it makes the best possible use of limited space on small screens. Secondly, it allows you to flip between landscape and portrait mode and scale between different resolutions of a handheld device.

Taking things a step further, organize the website in a simple manner and consider having a collapsible navigation. This allows you to present a lot of information without hogging excessive space and optimizes user experience.

The end result of these practices is to ensure that when your audience visits the mobile site, it has a faultless interaction with it. That alone will persuade them to come back to it again and again and not forget about your website in the blink of an eye.